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Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company, by Owen W. Linzmayer
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Review
"Apple Confidential 2.0 is by far one of the best books I have read on the subject." -- bityard, February 2004"For the geekiest among us, who worship at The Altar of Macintosh ... this could be our Bible" -- Alaskan Apple Users Group, March 2004"If you're a member of the Mac faithful or just moderately interested in [Apple], you simply must buy this book." -- MacDevCenter.com, April 27, 2004"Linzmayer is an excellent writer ... his easy-to-read style will keep you turning the pages." -- About This Particular Macintosh, June 2004"Linzmayer's entertaining and irreverent sense of humor makes it a real treat for anybody even remotely interested in the Mac." -- macteens.com, March 2004"[a] book that every Apple enthusiast would enjoy reading" -- Northern Vermont Macintosh User Group, February 2004"a cracking read ... not just for Mac aficionados" -- Herald Sun, June 9, 2004"a frank and honest portrayal of the company and its cast of characters over the past 3 decades." -- Technology & Society, March 2004"a must have purchase for the obsessive Apple fan" -- MacGuide, February 2004"an enthralling read." -- PC Pro, May 2004
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About the Author
Owen W. Linzmayer is a San Francisco-based freelance writer who has been covering Apple since 1980. He has written four other Macintosh books including The Mac Bathroom Reader (Sybex). Owen's website is available at http://www.owenink.com/confidential.html.
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Product details
Paperback: 323 pages
Publisher: No Starch Press; 2nd edition (January 11, 2004)
Language: English
ISBN-10: 1593270100
ISBN-13: 978-1593270100
Product Dimensions:
7.4 x 0.8 x 9.2 inches
Shipping Weight: 1.6 pounds
Average Customer Review:
4.1 out of 5 stars
83 customer reviews
Amazon Best Sellers Rank:
#574,962 in Books (See Top 100 in Books)
This book combines gossip, history, trivia and the legends & lore of one of America's most fascinating companies. The story starts with the two Steves making and selling boxes to confuse the phone system into granting free calls. It chronicals the development of Apple computer from the first Apple through the Lisa, endless varities of Macintosh and today's iPod. Throughout the story, the massive ups and collosal failures of this American instution are laid bare.The layout is interesting as well. As characters are introduced, the reader frequently wonders "What happened to them?" More often than not, the question is answered in a sidebar. This showed that Apple wasn't just a great product developer, but also a great developer of silicon valley talent.The book details the extremes of the players personalities:- How Jobs agreet to split the proceeds of an Atari deal with Woz, only to keep 90% of the income himself.- How Woz forced the company to go public early by sharing his stock with too many employees.- How Gasse talked folks out of liscencing the technology until it was too late.- How several successive CEOs tried in vain to save the company.The book also details some lesser known stories from Apple's storied past:- How the 1984 commercial almost never made it.- How the company decided to abandon Copland. (& Why!)- How the company got sued by Carl Sagan, and how they dug their ditch a little deeper.There's a lot of "Hows" here, which really shows how deep the author gets into the company's history and soul. You come away with not just a knowledge of the people, but their personalities and why exactly things turned out the way they did.This book is excellent reading for anyone interested in the world of technology, and an absolute must for fans of Apple.
This was a good book about the history of Apple. I am NOT an Apple fanboy by any means. In fact, I don't own a single Apple product and never have. But I have always been intrigued by the genius of Steve Jobs and how difficult it was to work for him. I'd recommend this book for anyone that loves the history of how a big business got started.
I eagerly bought Apple Confidential 2.0 after reading a positive article about it on a well known computer news web site. This book doesn't disappoint - I read the entire thing cover to cover in about three days, although in retrospect, it would have been fun to spread it out a bit more to enjoy it longer.The book is well written and easy to read, and very importantly in this often heated subject matter, it appears to be genuinely unbiased. Featuring the story of Apple Computer Inc. from its inception to the present, the book not only gives a general overview of the good and bad times at Apple, but also presents many juicy tidbits. Sidebars throughout the text present numerous quotes from well known players - Steve Jobs, Wozniak, and many others. Pictures of some of the early machines are provided as well as timelines for various products and CEO's.As another bonus, the resignation letters of several of Apple's CEO's are included in the text.On the downside, the latter part of the book is not quite as good with several omissions such as mention of the wildly popular XServe and the Virginia Tech supercomputer cluster made with XServe's. This seems like a fairly glaring oversight considering how important the enterprise market is to Apple these days.Overall, I think any Apple history buff would find the book fascinating, and I can even imagine that the book would be interesting to people who don't know much about Apple at all. The history of Apple is quite interesting and should provide engaging reading material for nearly anyone.What are you waiting for? Buy the book!
A fair amount of research is artlessly relayed to the reader in a monotonous, book-report style. Equal emphasis is given to trivial details and momentous events. The book has no conceptual arc; it ends without concluding anything. Glaringly unedited in any perceivable way, it's hard to imagine how this got published at a time when its subject, Apple Computers, was either ignored or greeted with hostility by the overwhelming majority of computer uses. Published 10 years later, Walter Isaacson's biography of Steve Jobs is more fluidly composed, but is pretty much a rushed summary of facts with his life little, much like Apple Confidential, which suggests that valuable historical assessments of Apple may be another 20 years in coming.
Some good, easy to read information for Mac novices who want to learn some early Apple lore.A bit dated now, a lot has happened since the book was published.
I have read some of the reviews of this book. I used the "Mac Bathroom Reader", as well as the Levy book "Insanely Great" during my quest to be CEO of Apple. Both were helpful in outlining the people that I would potentially be dealing with. Steve especially.When working with people, it is nice to know all the angles. I believe Owen covers them well.Apple is a story unto itself. Constantly evolving, never staying still. It requires addressing in the fashion that Owen uses. One that skips around, never stays in one place, yet covers all facets. Nice job. A true pleasure to read.Michael Murdock, former Apple CEO candidate
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